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Studio Red Shed — since 2008

Interiors,built.imagined.

We design and build homes, offices and hospitality spaces — and we imagine the ones that don't exist yet. AI-enhanced interior concepts, product visualisation and video animation from Florence.

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Built & imagined, one eye

A painter’s studio that builds — and now imagines at the speed of thought.

2008Founded by Maham Iftikhar
31Built projects archived
28AI concepts & worlds
FlorenceStudio in Italy · projects worldwide

AI Worlds & Animation

Worlds that don’t exist — yet.

01

The Crystal Caravan

A serialised AI world: crystal-and-brass caravans that leave the desert, cross the sea and arrive at a pavilion above the clouds — told through stills and animated reels.

02

Desert Coffee Party Caravan

A three-chapter AI concept for a luxury travelling coffee salon — a caravan of glass and brass that arrives at dusk, created in collaboration with Big Red Cuppa.

03

Concept to Reality — Product Visualisation

A series that takes AI-generated worlds and furnishes them with real, sourced furniture and lighting — so a dream concept becomes something you can actually buy and build.

04

Baroque Bureau

Collectable Furniture Series, Chapter 4: a vintage typewriter transformed into a monumental baroque bureau — every key and roller turned into ornament.

05

Collectables — Vintage Objects Reimagined

A turntable becomes a side table, a tripod camera becomes a vase, a vintage radio becomes a console — collectable statement pieces imagined with AI.

All AI concepts →

Concept → Reality

Drag between the dream and the shopping list.

A series that takes AI-generated worlds and furnishes them with real, sourced furniture and lighting — so a dream concept becomes something you can actually buy and build.

See the series →
AI conceptReal products

Mood Lab

Pick a colour story. Watch the room change.

Built since 2008

Real rooms. Our own workshops.

All built projects →

What we do

From grey structure to final frame.

✦ AI Studio

AI Interior Concepts

Many directions for your space in the time one render used to take — then edited by a designer into one buildable vision.

Homeowners · Developers · Architects✦ AI Studio

Product Visualisation

Your real furniture, lighting or decor placed in AI-generated settings. Catalogue stills and lifestyle imagery without a shoot.

Furniture & lighting brands · Retailers✦ AI Studio

Video Animation

Short cinematic reels and walk-throughs that make a space felt before it exists — formatted for web, sales suites and social.

Hospitality · Real estate · Brands✦ AI Studio

Story Worlds

Serialised AI worlds — like The Crystal Caravan — that give a brand months of coherent content from one creative direction.

Hospitality · F&B · Events · Lifestyle brands✦ AI Studio

Collectable & Product Design Concepts

Statement objects and furniture concepts ready for makers and galleries to prototype.

Makers · Galleries · Designers■ Built

Design & Build

Conceptual design & implementation · 2D & 3D layouts · Semi-architectural construction · Project management, BOQ & site supervision · Customised furniture (own wood workshop) · Built-in kitchen design · Electrification & lighting · Glass & iron designs …

Homes · Offices · Hospitality
  1. 01

    Brief

    Your space, your life, your references. Real or imagined.

  2. 02

    Explore

    AI lets us show you many moods quickly — you react, we listen.

  3. 03

    Edit

    A designer's eye keeps what works and removes the fantasy.

  4. 04

    Make it real

    Real materials, real products, drawings and BOQ.

  5. 05

    Build or broadcast

    Our workshops build it — or our reels launch it.

Clients & collaborators include

Journal

Notes from the studio.

All articles →
7 October 2026 · AI interior design

What is AI-enhanced interior design? (And what it isn't)

1 October 2026 · Product visualisation

From concept to reality: furnishing AI worlds with real products

20 September 2026 · AI worlds

Behind The Crystal Caravan: building a story world with AI

Questions, answered

What does Studio Red Shed do?

Studio Red Shed is an interior design studio founded in 2008 by Maham Iftikhar. It designs and builds residential, commercial and hospitality interiors, and creates AI-enhanced interior concepts, product visualisation and video animation.

Where is Studio Red Shed based?

The studio is based in Florence, Italy, and delivers AI concept and visualisation projects remotely worldwide, including the UK and the UAE.

What is AI-enhanced interior design?

It is a design process where a designer uses AI image and video tools to explore many concepts quickly, then refines them with real materials, real products and buildable details. The designer stays in charge of taste, function and feasibility.

How do I start a project?

Send a short brief through the contact page or WhatsApp. You will receive a reply with next steps, a proposed scope and a timeline.

Have a space in mind — real or imagined?

Tell us about it. We reply with ideas, scope and next steps.

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