Notes from the studio
The Journal.
Ideas, process and behind-the-scenes from our built work and AI experiments.
7 October 2026 · AI interior design, Process, Guides
What is AI-enhanced interior design? (And what it isn't)
A plain-English guide to AI-enhanced interior design: how designers use AI image and video tools, what clients get, and why a human designer still makes the decisions.
From concept to reality: furnishing AI worlds with real products
Why our Product Visualisation series places real, sourced furniture and lighting inside AI-generated interiors, and how brands and homeowners can use the same approach.
Behind The Crystal Caravan: building a story world with AI
How a single image of a crystal caravan became a multi-chapter AI story world — and why serialised concepts work for hospitality and lifestyle brands.
Have a space in mind — real or imagined?
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